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Focus Marketing May 01 2003| Email

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Increasing the financial return of marketing activities by focusing on your top Fan targets and top exposure/sales opportunities is key to your success.

Information is the power to work profitably and efficiently, but quite often, it is not presented or leveraged in a way that could be practically acted upon. In fact, the gap between data and marketing applications can be large-leading to substantial resources wastes...including artist’s career that never takes off or CD sales that can not be profitable!

Therefore, we are proud to announce the creation of a new marketing agency and consulting shop "Focus Marketing" that is dedicated to the music industry. Focus Marketing is specialized in leveraging fans data and information to help identify the top Fans (the top 20% that explain 80% of CD sales or gigs attendance, etc.) with statistical validity and in developing practical marketing recommendations focused on those top Fans targets, for optimized Fans acquisition, loyalty and retention or for the development of a winning musical/entertainment experience...what ever it is for a specific artist, a group of artists or a music style.

In addition, Focus Marketing can leverage its extensive experience in database marketing to implement various direct marketing programs in line with your strategy.

The ultimate goal: focus on your best fans targets and best opportunities with practical marketing activities, statistical validity and tracking ability... in the US or internationally.

" We know that information-driven marketing and the 80/20 rule (20% of your customers explain 80% of your business) are working tremendously for other businesses or industries" said Jean Marc Rejaud, Founder of Focus Marketing " We have seen sales increase of 200%+ for the same investment or profitability

improving by 135% in various projects that we have managed and for which we applied those techniques that we have developed based on our experience in Fortune 100 companies and large agencies. We felt that the artists and music professionals, in those troubled times, could benefit from those information-driven techniques to refine their focus on their top sales and exposure opportunities...with statistical validity. We also observed that nobody is offering those types of services for the music industry with the level of background and knowledge that we have. It is really about time. We can really help artists and artists management related professionals define very precisely the top marketing and business activities that they should spend their limited 24 hours per day on, in order to optimize their business and sales return…the information is available. It is just a question on how to get it and how to read it."

Focus Marketing can work with labels, artist management organizations or even directly with artists.

For more information, go to www.focusmarketing.us/music or call us at 201-985-0467 or send us an email at info@focusmarketing.us